Partnering with media companies from coast to coast, we’re offering multimedia mapping and advertising solutions in the Real Estate, Community Events, and Automotive Categories.
Media
Newspapers, TV & Radio
Drive advertising sales through localized physical and digital maps. Increase your inventory for realtors, car salespeople, and garage sales to support local business.
Digital Locator Suite
Offer customizable, modern, and mobile-responsive maps of any content to your audience today, from mobile apps, to digital search, and custom mapping for your business.
Sales Optimization
Drive your sales numbers with the latest territory, sales team, and sales optimization maps. Plan your next campaign, portray your wins, and forecast expansion today.
We all feel very comfortable with our partnership with Mapszu. A third-party company can sometimes be difficult, but the transition was quick and we’re very pleased to be reaping the benefits of a high ROI so quickly.
In addition, it’s nice to get compliments from advertisers and readers on the program.
– Danielle Forbes, Sales Manager @ Pittsburgh Tribune / Trib Total Media Pittsburgh, PA
Santa Barbara News Press Case Study
In Santa Barbara, California, where the median price for a home is over one million dollars, real estate is an even hotter topic than it is in most communities. The Santa Barbara News-Press is therefore very attentive to their Sunday real estate section. In February 2004, the News-Press became Classified Concepts’ first client, redesigning their real estate section to incorporate a dynamic Open House Locator Map.
Results of the locator map program at the News-Press have been outstanding from both revenue and readership standpoints.
The main revenue-generating component of the News-Press’ Open House program is “Feature Page” ad positions. The back of each map page is sold as a full-page premium ad to highlight one property for sale. These were a hit from the outset. The paper started with four “Feature Page” ad positions and added more in response to growing advertiser demand. They also implemented a per-listing charge when they launched the map program. Between these two components, the News-Press realizes a ten-time return on investment with this program.
In addition, reader response to the maps has been overwhelmingly positive. Realtors report potential homebuyers walking into open houses with the map in hand.